Procter and Gamble has done it again.
The 'Be the Man Your Man Could Smell Like campaign' has been a huge success.
Its catchy, fun and makes me want to buy my man Old Spice - What more could an ad do?
He starts in the shower - You want him.
He moves to a boat - You want to be him... or at least be with him.
Diamonds - You DEFINITELY want to be with him.
He is sitting on a horse - The must have humour is the icing on the cake, the grand finale.
"Back to me... Back at me" he is blatantly telling people to keep watching him and not to look away from the commercial - it works.
Congrads P&G - You got me!
See the article on Ad Age about the campaign:
Ad Age article: http://adage.com/article?article_id=143017
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